Cheerble Match G1: World’s First "Face ID" Smart Pet Feeder

 The future of feline nutrition has officially arrived in Las Vegas. Today, at CES 2026, Cheerble is proud to unveil the Pet Feeder Match G1, a revolutionary leap that finally solves the most persistent headache in multi-cat households: food stealing.

For years, pet owners have settled for "smart" feeders that were either blind to who was eating or required cats to wear uncomfortable collar tags that carry hidden safety risks.

With the Cheerble Pet Feeder Match G1, we are moving beyond these limitations. By combining high-precision Edge-AI recognition with a privacy-first design, the Match G1 defines a new benchmark for secure, intelligent feeding in the the modern multi-cat home.

A New Era of Feline Nutrition: Why "Automatic" is No Longer Enough

For over a decade, the "automatic feeder" was little more than a digital kitchen timer. While these devices provided consistency, they lacked the intelligence to handle the complex reality of a multi-cat home.

If you’ve ever tried to manage a kitten’s growth formula alongside a senior cat’s prescription diet, you know the frustration: a "blind" feeder often becomes a free-for-all buffet for the most dominant pet.

This "one-size-fits-all" approach has led to a growing gap in pet care. In multi-cat households, it results in a vicious cycle where one cat struggles with overeating and weight gain, while the other faces nutritional gaps and mealtime stress.

We realized that true health management doesn't just mean dispensing food at the right time, it means ensuring the right cat gets the right nutrition. The Match G1 marks a definitive shift from simple scheduled feeding to precision individualized care.

Inside the Match G1: The World’s First Face ID for Cats

The centerpiece of the G1 is our proprietary Edge-AI Recognition System. Taking inspiration from the seamless biometric security of modern smartphones, we’ve successfully miniaturized and adapted "Face ID" technology for the feline world.

Zero-Contact Recognition via Edge-AI

Unlike traditional RFID feeders that require your cat to wear a bulky collar tag or have a microchip scanned at a specific angle, the Match G1 uses visual sensors to identify your pet’s unique facial contours and features. It is a completely contactless experience.

Your cat stays "naked" and comfortable, free from the sensory irritation or safety risks associated with wearable hardware.

99% Recognition Accuracy¹

Precision is the heart of the Match G1. Through rigorous internal laboratory testing across thousands of feeding cycles, the Match G1 has achieved a 99% accuracy rate¹ in identifying individual cats. This system is designed to handle the nuances of multi-cat environments, distinguishing between siblings with similar coat patterns or colors.

Whether it’s a shy kitten or an assertive tabby, the Match G1 knows exactly who is standing at the bowl in milliseconds.

The Instant Anti-Stealing Barrier

Intelligence is only half the battle; physical security is the other. The Match G1is engineered with an Instant-Action Barrier. The moment a "thief" is detected, or the wrong cat tries to nudge their way in from the side, the Match G1’s reinforced anti-stealing structure keeps the bowl securely locked.

This provides a physical vault for your pet’s specialized nutrition, preventing "food bullying" and ensuring peace of mind for the owner.

Privacy Without Compromise: On-Device Processing

In an era where home cameras are everywhere, privacy should be a basic right, not a luxury.

Many smart pet devices today rely on cloud-based AI, which means a continuous video stream of your private life is transmitted to a distant server for analysis.

The Match G1 is built with a different philosophy: Privacy by Design. Powered by Edge-AI, the G1 acts like a "local brain" that lives entirely inside the feeder.

What Happens at Home, Stays at Home

Think of it like a local guard at your door rather than a camera streaming to the internet. The Match G1 identifies your cat’s face in milliseconds within its internal circuits. No video footage is ever uploaded to the cloud.

A "Microphone-Free" Sanctuary

To ensure your home remains a private sanctuary, we have intentionally excluded microphones from the hardware. We believe a pet feeder should care for your cats, not eavesdrop on your conversations.

Mastering Feline Hydration: The Wet Food Innovation

While hydration is critical to feline health, the smart feeder industry has been stuck in a "dry-food-only" mindset for far too long.

For multi-cat parents, providing a wet-food or mixed diet has traditionally meant constant manual labor and zero control over which cat eats what, leading to mealtime chaos.

The Match G1 changes the game with its Advanced Dual-Diet Support, offering the flexibility to handle both dry kibble and wet food recipes.

By incorporating a specialized, insulated compartment for a replaceable ice pack, the Match G1 keeps wet meals fresh and safe for extended periods. This is a vital breakthrough for families managing cats with urinary or kidney concerns, or those on calorie-controlled wet-food prescriptions that their housemates shouldn't touch.

Rethinking the Feeding Experience: Whisker-Friendly Design

While the Match G1 excels at nutritional precision and physical security, we believe true innovation must also prioritize a pet’s daily comfort.

At Cheerble, we believe technology should adapt to the pet, not the other way around. Every detail of the G1 has been refined based on feline anatomy, specifically addressing the phenomenon of Whisker Fatigue.

Cats’ whiskers are highly sensitive sensory organs packed with nerve endings. Deep, narrow bowls can cause repetitive physical stress during eating as the whiskers brush against the sides.

The Match G1 features an ultra-wide, shallow feeding area designed to eliminate whisker contact. By reducing this sensory overload, we ensure that mealtime is a relaxed, positive experience that encourages healthy eating habits.

Disclaimer & Technical Notes:
¹ 99% recognition accuracy is based on internal laboratory testing under controlled conditions. Actual performance may vary depending on environmental factors such as ambient lighting and unique feline physical characteristics.
² The information provided in this article is for educational purposes only and does not constitute professional veterinary advice. Always consult with your veterinarian regarding specific dietary requirements for your pets.