Turning Black Friday into a Force for Good

Black Friday and Cyber Monday are known for excitement and anticipation. Shoppers search for offers, brands prepare major launches, and the season builds toward its biggest retail moment. For us at Cheerble, BFCM means something else as well. It is an opportunity to align our growth with our values as a modern pet tech brand and to turn customer purchases into meaningful support for animals in need. This is the heart of our Shop for Good campaign and it reflects the purpose behind Cheerble smart pet products.

Pets shape our homes with trust, personality, and unconditional love. Caring for them goes beyond product design or developing smart pet care solutions. It influences how we view our responsibility within the larger pet community. Shop for Good became one expression of that responsibility, allowing customers to join us in supporting shelters during a season when many people intentionally shop for interactive pet toys, smart pet fountains, or enrichment products for pets.

Why Shop for Good Exists

A Natural Extension of Our Mission

From the beginning, our goal has been to create an easier, healthier, and better everyday life for pets and their families. As our community grew, so did our awareness of animals who still live without safety or comfort. These animals rely entirely on shelters and rescue groups for survival. Supporting them became a natural extension of our work. It is not the whole of our brand, but it is a meaningful part of who we are as Cheerble, a company known for intuitive smart pet products and a commitment to animal wellbeing.

Responding to What Customers Care About

More people are searching for ethical and value driven Black Friday experiences. Queries for responsible shopping, brands that give back, and charity supported BFCM deals continue to rise. We see increasing interest in Black Friday pet deals, Cyber Monday pet offers, and purposeful pet shopping. Our community consistently shows us that they want more than a seasonal discount. They want purpose behind their choices. Shop for Good exists to create that pathway between meaningful shopping and real impact.

Our Continued Commitment

A Journey Shaped by Learning and Intention

Our give back journey began several years ago with small but sincere steps. We partnered with organizations supporting dogs and cats in vulnerable conditions. Each partnership revealed the emotional and operational challenges that shelters face daily, often with limited funding and overwhelming demand.

Over time, we learned that choosing the right partner matters as much as the donation itself. Our pause in 2024 reflected that understanding. Rather than selecting a shelter that did not align with our standards, we chose to step back and reassess. That decision strengthened our clarity about the type of impact we want to create and the kind of organizations we aim to support. It also reminded us that Cheerble pet tech is not only about innovation. It is about compassion in action.

A Return Focused on Real Impact

In 2025, our focus turns to Tiny Paws Pug Rescue. They care for pugs who are elderly, medically fragile, or recovering from neglect. Many arrive needing urgent treatment, patient handling, and a safe place to rest.

This partnership feels personal for our team. There's a teammate raise pug herself, so we know their gentle nature and how much care they rely on. Seeing pugs left homeless or at risk deeply affects us. When we discovered the work of Tiny Paws Pug Rescue, it struck close to home. We could not ignore the animals who might never find help without organizations like this one.

Supporting Tiny Paws Pug Rescue reflects both our values as a brand and our experiences as pet owners. It feels right to use the momentum like for Black Friday to help pugs who urgently need comfort, treatment, and a path toward safety.

How This Year’s BFCM Campaign Works

A Simple Way to Make a Difference

During our Black Friday and Cyber Monday event, a percentage of sales from selected products will directly support Tiny Paws Pug Rescue. Customers do not need to take any additional steps. There are no special codes or add on donations. The contribution is built seamlessly into the act of shopping for smart pet products during one of the busiest retail moments of the year.

Supporting Care in Real Time

The impact covers essentials that shelters cannot delay.

Examples include:

• Medical examinations and treatments

• Lifesaving surgeries

• Long term medication for chronic conditions

• Foster care supplies and nutrition

• Daily comfort items for senior or fragile dogs

Every order placed during BFCM helps meet these needs. Small actions from many people turn into collective care.

Why This Initiative Matters

Creating Purpose in a High Energy Season

Black Friday is a moment of excitement for shoppers. That energy can also become support for animals who have lived without stability. Shop for Good allows customers to enjoy the season while knowing their purchases carry empathy and intention. It transforms a familiar shopping experience into a positive force that reaches beyond the home. Many customers discover pet tech, explore smart pet care essentials, or choose enrichment gifts during this time, and it feels meaningful to connect those purchases with real impact.

Strengthening a Community Built on Care

Our community has always shown strong empathy for animals. Shop for Good gives shape to that empathy. It allows customers to act on what they believe in and to see their purchase as a contribution to real needs. The initiative is not about charity as performance. It is about standing together for the wellbeing of pets everywhere.

A Long Term Vision for Giving Back

We see Shop for Good as a continuing commitment, not a seasonal experiment. As we grow, we plan to expand our partnerships and explore additional ways to support shelters and rescue groups. Each year helps us refine this work with more precision and more responsibility. Just as we continue improving our smart pet care products, we want our give back initiatives to evolve with the same attention and heart.

Join Us in Making BFCM More Meaningful

Your support during this BFCM makes a difference. When you shop with us, you help provide comfort, treatment, and second chances to dogs who depend entirely on the compassion of others. Your purchase can help an elderly pug experience relief, warmth, and care. It can help a vulnerable animal begin healing from trauma. It can help a rescue organization continue its work with confidence.

BFCM is a time to discover great products, upgrade your pet’s essentials, or choose thoughtful gifts. With Shop for Good, these choices also become acts of kindness. We invite you to participate in this year’s campaign and help us support Tiny Paws Pug Rescue in creating safer, healthier, and more loving futures for animals in need.

Thank you for being part of this journey. Thank you for shopping with purpose. And thank you for believing that compassion should always have a place in the biggest season of the year.